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What is a Powerful and Persuasive Presentation?

What is a Powerful and Persuasive Presentation?

Think about the great presenters you have seen, or you’ve heard about from history. What do they have in common? What was it about them or their presentations that caused you to go, “Wow, that was great”? I’ve made a study of great speakers and presentations, and I believe that a powerful, persuasive presentation can be defined very simply. A powerful and persuasive presentation moves the audience to take action...
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Create your “Best in the World” Values

Create your “Best in the World” Values

To be a “best in the world” organization, you must define the values necessary for you to be a “best in the world” organization. Your values let every team member know what is most important in terms of their focus, thoughts and behavior. The values also define what behaviors will not be tolerated. Ideally your “best in the world” values are known by and used by each team member throughout...
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Take Your Team to a “Best in the World” Vision

Take Your Team to a “Best in the World” Vision

The metaphor that I use for TRUE Leadership is a ladder. The ladder represents TRUE Leadership in action in an organization, but the ladder (TRUE Leadership) is not the destination in itself. Ultimately, TRUE Leadership is a means to accomplish goals that lead an organization to its vision. We begin our discussion of TRUE Leadership by emphasizing the importance of determining the vision for your organization. Not just any...
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No One’s a Born Speaker — But Speaking is Natural

No One’s a Born Speaker — But Speaking is Natural

Back in 1989, I was in Los Angeles, California, getting ready to speak in front of a thousand people at a sales training seminar. My job was to do a three-minute introduction for the main speaker of the day. I’d been the National Sales Manager for the seminar sales training company for a couple of years, and I was pretty comfortable doing presentations before groups of five to fifty people. But a thousand? That was...
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True Leadership

True Leadership

In 1987, at the age of 26, I was put into my first leadership position when I was selected to be the National Sales Manager for Robbins Research, Inc. Although the business was growing quickly, it didn’t take me long to realize realized that I did not know how to lead. I was a great salesperson and a nice guy, but leadership required more than that. The ups and downs of leading an organization were getting to me and I was...
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