Course Objective

The FIRE UP Persuasive Presentations Workshop is designed to create an organization of world-class speakers to support market development, sales, and community education activities. The systematic application of the of FIRE-UP Persuasive Presentation techniques results in organizations that are more able to:

• Achieve and exceed revenue targets.
• Support a market leadership position.
• Move people to take action.
• Educate the community.

Target Audience

• Account Executives
• Sales Engineers
• Managers
• Product Managers/Engineers/SME’s

Class Length

Class Size

Instructional Design

The FIRE-UP Persuasive Presentations’ learning design is based on an experiential learning model, in which over 60% of the time is spent in interactive exercises and delivering presentations. This design fosters a positive attitude toward changing behavior because it integrates the psychology of learning and communicating into the learning process of how to effectively communicate, speak and motivate others to action. It also gives learners ample opportunity to, practice techniques and commit to integrating the FIRE-UP methodology into their on the job behavior.

• 60% of the time is spent in interactive exercises and delivering presentations.
• 22% of the time is spent in lectures and modeling excellent presentation skills.
• 16% of the time is spent in feedback and private coaching.

Learning Objectives

Upon completion of the FIRE-UP Presentation Workshop, learners will be able to:

Tailor presentations to the needs of the audience.

• Understand the qualities of a powerful, persuasive presentation.
• Identify audience needs ahead of time.
• Adjust presentation style and content to needs of audience.
  
  Motivate audience to take action.
  
  
• Be able to clearly state the presentation’s desired outcome.
• Be able to build emotional commitment.
• Be able to close on purpose.
• Use documentation that ensures the message will be spread.
  
  Create logical, well organized content.
  
  
• Create a logical sequence of ideas.
• Use examples, illustrations, etc. to illustrate major points.
• Create logical connections between audience’s needs and your solution.
  
  Present with confidence and ease.
  
  
• Create impact through an assertive, empowered presentation style.
• Be able to connect with each audience member.
• Be able to tap into your natural powerful presentation style.
• Be able to transfer positive emotion to the audience.
• Manage presentation details.
  
  Handle audience challenges.
  
  
• Understand audience issues.
• Anticipate and prepare for audience challenges.
• Effectively handle questions and challenges.
• Be able to remain calm and centered.